TOPICAL SKIN
A content campaign designed to establish the brand’s identity and amplify its founder’s vision. The deliverables included:
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Testimonial series
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Brand video
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Product videos with macro shots and graphics
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Social cutdowns for digital use
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High-resolution product and lifestyle photography
Date
October 2025
Brief
To establish Topical Skin as a premium yet approachable dermaceutical brand, we created a multi-format content campaign that balanced scientific credibility with emotional storytelling. The videos and photos were designed to introduce the brand’s core values, showcase its innovative skincare products, and connect with both existing clients and new retail audiences.
Our involvement
We collaborated with Topical Skin to design and execute a full visual campaign. Our team produced authentic testimonials under tight timeframes with the use of a teleprompter, created an explainer video combining macro product shots with educational graphics, and developed GIFs and short-form edits optimized for social media. We also captured high-quality product and lifestyle photography to round out the brand’s content library.
The final assets provided Topical Skin with versatile, engaging content to drive digital campaigns, strengthen brand trust, and communicate their unique positioning within the skincare market.
HMC 2025
A campaign designed to amplify the impact of a nonprofit’s work within the community. The deliverables included:
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One 60 sec sizzle reel
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Recording of BTS interviews and b-roll of the event
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Four 90 sec edited interviews
Date
May 2025
Brief
To celebrate and document the impact of the HMC 2025 Annual Summit, we created a set of short-form videos that brought forward the insights, leadership, and cultural relevance discussed throughout the event.
Our involvement
We partnered with HMC to produce a vibrant video campaign that captured the essence of their 2025 Annual Summit. Our team conducted on-site interviews with featured speakers, filmed behind-the-scenes content, and recorded dynamic b-roll throughout the event. These assets were edited into a cohesive set of videos designed to reflect the thought leadership, energy, and momentum of HMC’s mission to elevate Hispanic voices in marketing. The final deliverables serve as a powerful tool to extend the summit’s message beyond the room and inspire continued industry engagement.
Collaborative Solutions
A short video of under 3 minutes that can easily explain the potential of Collaborative Solutions.
Date
November 2024
Brief
Short video that can explain the educational potential of Collaborative Solutions for companies and its employees.
Our involvement
Working closely with Michele Risa, Founder and CEO of Collaborative Solutions INC, we developed a deep understanding of their vision and mission. This led to a successful partnership where CYT Media created a short script for a teleprompter-based video. Subsequently, we oversaw the entire production process, including filming, professional editing, and the incorporation of dynamic motion graphics. This comprehensive approach effectively communicated the profound impact of CS's educational offerings.
